Keep on being you
Year
Challenge
Missguided operates in one of the most competitive categories in global e-commerce: trend-driven, impulse-purchase fashion. Despite its strong brand awareness and rapid product turnover, the brand’s paid channels suffered from inconsistent results, inefficient spend, and declining ROAS. Rising competition, algorithm shifts, and overreliance on discount-led creative further weakened campaign effectiveness. The brand needed a performance system capable of scaling daily new arrivals, improving efficiency, and creating predictable returns across international markets.
Goal
Build a profitable, test-driven, high-volume acquisition system
Our goal was to strengthen Missguided’s paid acquisition by shifting from reactive campaign execution to a structured, data-led system. This meant reorganizing the account architecture, improving creative logic, introducing faster experimentation cycles, and redefining the funnel to support both immediate conversions and long-term customer value. We aimed to reduce acquisition costs, boost ROAS, and create a sustainable performance engine that could adapt to the brand’s high product velocity.
Result
Higher ROAS, faster testing cycles, and improved funnel efficiency
Missguided’s paid channels stabilized and became significantly more efficient. ROAS increased as creative variation and audience segmentation aligned with customer intent. Acquisition costs decreased due to cleaner optimization, sharper hooks, and better performance data. Engagement improved across mid-funnel layers, driving more conversions across key categories such as dresses, denim, and seasonal drops. The brand now operates with a more predictable, scalable performance system that supports daily product launches and evolving market trends.
Look and feel confident.
